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OpenAI, the artificial intelligence (AI) research lab behind chatbot ChatGPT, is in talks to sell existing shares in a tender offer that would value the company at about $29bn, reports said.

The Wall Street Journal, citing people familiar with the matter,  reported that the deal is structured in a way in which venture capital firms Thrive Capital and Founders Fund will buy shares from existing shareholders such as employees.

The deal would attract investment of at least $300m in share sales, it added.

Billionaire and Tesla CEO Elon Musk founded the research organisation with investor Sam Altman.

Microsoft, which invested $1bn in OpenAI in 2019, was working to launch a version of its search engine Bing using the AI behind the now viral ChatGPT, the Information reported on Tuesday.

OpenAI’s chatbot is a software application designed to mimic human-like conversation based on user prompts and can respond to a large range of questions while imitating human speaking styles.

The firm expects business to surge as it pitched to investors saying the organisation expects $200m in revenue this year and $1bn by 2024, Reuters reported in December.

OpenAI and Thrive Capital declined to comment, while Founders Fund did not immediately respond to a Reuters request for comment.

Reuters 

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