A rose and a choccie just won't cut it
To the delight of retailers worldwide, Valentine's Day is now a whole month of specials - on more than chocolate and roses
The celebration has its roots in ancient Rome, where Valentine, a priest, was executed for aiding Christians. By the 14th century the day was associated with romantic love within the circle of Geoffrey Chaucer, and by the 18th century it had evolved in England into an occasion on which lovers expressed their feelings for each other by presenting flowers, offering confectionery and sending greeting cards known as valentines. Nowadays, couples on the lifelong quest to find innovative ways to keep their relationship fresh try their best to find a customised solution for their partners by going beyond the standard gifts. People go to great lengths to buy the kind of gifts their partners value most. Successful relationships are underpinned by the time we spend getting to know and understand the needs of our partners so we can respond to them in the most optimal manner. Applying the same logic to what we do in the workplace often reveals surprising gaps. Every organisation can identify th...
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