adfocus
Black agencies show clout
With just 2% of the ad business, they are collaborating to get more of the work
11 August 2022 - 05:00
Driven by growing frustration at being sidelined from mainstream commercial accounts and by their failure to get onto more global brand pitch lists, more than 50 black-owned advertising and marketing agencies have banded together to form a new grouping, Black Agencies Network Association (Bana).
Annual brand communications spend in SA is in the region of R58bn, and Bana claims black-owned agencies get just over R1bn of that — about 2%. That needs to change and the playing field needs levelling, says the association...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
This article is free to read if you sign up or sign in.
If you have already registered or subscribed, please sign in to continue.
Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.