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Digital transformation: marketers’ challenge
Most marketing heads recognise the imperative to transform their businesses in the face of digital disruption, but smaller budgets, a lack of courage, insufficient bandwidth and the scarcity of skills are among the drawbacks
15 August 2019 - 05:00
Marketing leaders worldwide are shifting rapidly to make digital transformation real in their businesses. But are their SA counterparts doing the same?
Eight out of 10 chief marketing officers (CMOs) in the latest global survey highlight "a growing challenge for marketing leaders as they seek to move beyond optimisation and drive business transformation through digital"...
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