SA coffee culture brand aims for New York
Local upmarket café Coco Safar plans to go further
08 June 2023 - 05:00
Coco Safar has opened in Rosebank, Joburg, after gaining a dedicated following in Cape Town, where it has a handful of elegant coffee shops and cafés. But it’s the next big launch — in New York — that the “elevated luxury” brand is hoping will set it on a global growth trajectory.
Co-owner Wilhelm Liebenberg has been wanting to open a store in the Big Apple for nearly two decades. After several delays during Covid, he now plans to launch it later this year in the Flatiron District. ..
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