OPPORTUNITY FOR MORE EXPORTS
SA brandy makes a play for Cognac’s title
Shortage of Hennessy means award-winning local brandies could gain bigger share of global markets
28 July 2022 - 05:00
Samuel Johnson, the man sometimes credited with writing the first comprehensive English dictionary, famously said that “he who aspires to be a hero must drink brandy”.
Brandy was once the hero of SA’s spirit market — accounting for about 56% of all spirit sales in the early 1980s. But as the country opened up after democracy, and more cognacs and whiskies arrived, its star faded. Today it accounts for about 30% of the spirit market, with Klipdrift and Richelieu the biggest sellers...
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