Natasha Sideris, founder and driving force behind up-market café-style destination tashas, has carved a niche in the local food scene since the restaurant first opened in Atholl in Johannesburg in 2005.Tashas is arguably the most successful new dining brand in the country, generating a buzz for more than just the fact that paralympian Oscar Pistorius notoriously fired his gun accidentally in the Melrose Arch branch.The phenomenal success Sideris achieved has attracted some attention, which is why JSE-listed Famous Brands bought 51% of her company in 2008, leaving her and her brother with the other 49%.While all the restaurants are now franchised, Sideris owns three: Bedfordview, Hyde Park and the most recent addition, Mandela Square.So how has Sideris managed to navigate tashas’ expansion within the Famous Brands stable while retaining a classy dining experience with what she calls "uncomplicated, unfussy food"?Sideris says she’s best known for her "anti-franchise" approach."From th...
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