Last year pan-African agency, Triple Eight, emerged as the 2019 AdFocus Agency of the Year, winning an astonishing four awards. In 2020 Triple Eight has continued to rake in the plaudits, recently winning the Overall Agency of the Year Award at the UK PRWeek Purpose Awards, a high profile global award pitting them against multinational giants.


Founded in Joburg by Sarika Modi in 2012, Triple Eight is a women-empowered team of expert strategists in localised marketing and advertising.

Triple Eight has also made a name for itself with its focus on purpose and behaviour change, doing work that achieves both strong business and social results, through numerous healthcare and socially conscious community marketing campaigns.

The agency employs 70 people in SA, Botswana, Malawi, Mozambique, Namibia, Zambia and Zimbabwe, servicing 45 global brands. They are known for their ability to drive strong market penetration for leading global brands through localised culturally-driven insights and strategies as well as innovative routes to market, something they have perfected by working in some of Africa’s most challenging informal markets.

Another judge commented that it feels like the agency deserves special recognition for its purpose and said the agency should be commended for being “a growing female business in a part of the world where gender equality is hardly top of the bill."

“Clearly doing great things,” was one comment, while a further judge lauded the agency for “some excellent activations”. The company works with large brand clients including Unilever, Nestle, Reckitt Benckiser, Samsung, Clicks, Shoprite and Danone.

Editor-in-chief at PRWeek UK and EMEA, Danny Rogers, said, “This is ... a unique and innovative agency with social purpose at its core, and the producer of some highly creative and proven campaigns for social good.”

The Purpose Awards judges said the agency has impact written all over it. One said it has “powerful campaign case studies and a strong commitment to innovation within communications. Triple Eight has a strong mission and is setting an incredibly positive design and innovation example in the industry. It is a clear winner for me"