Angela Adamson; Gareth Pearson

Monitoring and evaluating advertising across the various media platforms not only gives your business the advantage of positioning itself toward prospective customers in its own creative way, but it allows you to view how your competitors are promoting their own brand. A successful brand relies on data from which to re-evaluate and build a successful marketing strategy. Furthermore, by analysing your competitors’ ad strategies, your business is afforded the information on how your competitors communicate their brand message, as well as how the delivery is interpreted by the consumer, based on your competitors’ messaging output. AdCheck can help you formulate a firm foundation of insight from which to build your business.

 AdCheck offers our clients an advertising monitoring service that allows them to have easy access to their competitors advertising. Monitoring your competitions’ advertising not only allows your business to identify the products and services they are offering, but it also gives your business the insight into how your competition has positioned themselves and their communications message toward the customer. This vision gives AdCheck’s clients the ability to identify what the competition offers and what makes their product or service stand out from the multitude. AdCheck’s ad monitoring and analysis services are invaluable to any long-term competitor analysis strategies.

 AdCheck is a professional team who are passionate about brands and their strategies and we seek to serve our clients by adding value to the marketing strategies of our many clients.

Our ad monitoring service offers our clients online access to our ad database. Advertising across channels such as television, radio, print, outdoor and digital are easily accessed through our user friendly online portal.

 Coverage Includes:

TV - SABC, DSTV Channels
Radio - National & Regional Stations
Print -  National/Regional Daily & Weekly Newspapers
Regional Community Newspapers
Consumer Magazines
Digital – Online & Social Media

 Competitor Ad Review

 Ad Review provides an overview of a brand or category’s campaign executions across TV, Radio, Print, Digital and Outdoor media on a monthly or quarterly basis.

 Review Contents:

 Summary of Activity
Creative Executions, compiled for visual reference
Messaging Outtake
Gap Analysis, establish where the gaps are within the clutter

 What about international ads?

 We’ve partnered with GlobalAdSource to give you instant access to global advertising content with an easy-to-use database.

So whether you’re researching an industry, brand or specific campaign, our search engine will give you up-to-the-minute information from all over the world.

You can get instant access to high-resolution advertising content and simple metadata that helps you sort through content to find whatever you need, whenever you need it.

We have over 11 million ads available from more than 50 countries. And the great thing is, you can start using the database immediately by creating your own searches.