Talk about picking a fight with the wrong guy. Amazon boss Jeff Bezos in a stunning blog post has accused the National Enquirer and its parent company, American Media Inc (AMI), of extortion and blackmail. The tabloid has photos of his naughty bits. This fight, between the world’s richest man and the most notorious publication in the US, is up there with the some of the greatest in history: Ali vs Foreman, Mayweather vs Pacquiao, Balboa vs Drago (yes, fiction counts). I’m going to get to the stuff that matters: whether investors think the drama will have consequences for Amazon. But first, a brief history of the saga. On January 9 Bezos announced his divorce from MacKenzie Bezos, his wife of 25 years. The next day the Enquirer published an exposé of Bezos’s affair with former TV anchor Lauren Sanchez, which included saucy text messages. Naturally, he hired investigators to look into the source of the leaks. The tabloid didn’t like this and, according to Bezos, threatened to release ...

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