If you sit long enough in a room that stinks, your nostrils get used to it. Without realising it, the horrible smell becomes part of you, as though you have been hypnotised by it. It will take a newcomer to tell you that the place stinks; and there might even be an altercation between the two of you about the malodorous state of the room.

Defensively, you might say that your abode smells perfectly fine and if it makes the newcomer uncomfortable he can simply go back to where he came from...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.