cars
The world of high-end motoring
Justin Divaris, CEO of Daytona, which sells luxury cars, has just opened a state-of-the-art showroom in Melrose Arch. Here he talks SA’s economy, supercar buyers and a luxe mattress
Justin Divaris, CEO of Daytona, which sells luxury cars, has just opened a state-of-the-art showroom in Melrose Arch. Here he talks SA’s economy, supercar buyers and a luxe mattress. Why open a new Daytona showroom now? Over the past 15 years the business has expanded and all the brands we represent have expanded their product ranges into new categories — for instance, Rolls-Royce and Aston Martin spreading into the SUV market and McLaren growing its hypercar segment. Naturally, this requires more showroom space and with that, the need to expand the workshop space. In addition, luxury retail is moving more into a lifestyle offering, so I saw this as an opportunity to create exactly that. The new showroom houses the Naked coffee brand with a full-service bar and restaurant; we also offer meeting rooms, boardrooms and lounges. State-of-the-art sound systems and video walls add a unique energy to the space and the addition of the Melrose Gallery quarterly art exhibition cements the lif...
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