Programmatic advertising is killing local media
The use of technology to buy and sell advertising space drains away the finance that could support South African publications
14 December 2023 - 05:00
A major bank recently gave each of its lunch guests a bag of presents made in South Africa bearing a label “buy local”.
It would be wonderful if that applied to more of the South African economy. The label suggests that consumers should buy from a local greengrocer or retailer — and imagine if we used only local digital services. But while the operating costs of these services benefit the economy, the profits go into a bank account in Ireland, where most US tech firms are based because of its lax corporate tax regulations. ..
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