Since becoming Tiger Brands’ CEO just six months ago Lawrence MacDougall has wasted no time getting to grips with putting the food sector also-ran back on a growth track. "I am fully up to speed," says MacDougall, whose first decisive move was to set up a team to undertake a group-wide strategic review. One of the aims of the review, which is due for completion in April or May, is to "fundamentally restructure and re-engineer the business". MacDougall gives little away on potential outcomes of the review. But it is clear that great emphasis will be laid on extracting maximum value from what he terms Tiger’s "power brands". These include Albany, All Gold, Koo, Jungle, Tastic, Crosse & Blackwell and Fatti’s & Moni’s. "We will identify the categories on which to focus and ensure we have the structure and capacity to [carry out what is necessary]," says MacDougall. "I also have a team that can execute [what must be done]."
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