What it means: Domestic producers need to up their game in the face of a challenge from the US. Chicken producers in SA are like the current Springboks: on the back foot, defensive (but entirely inadequate in defence) and outplayed in every facet of the modern international game. In an era of globalisation they continue to want industry protection to deal with the rand, which fluctuates wildly, and to halt a flood of foreign chicken imports. But the Americans are coming. They don’t brine much, nor plump up their birds with hormones or anything other than breeding and feeding through scientific methods. This means domestic chicken producers need to up their game and not rely on a measly 65,000t/year quota imposed on US chicken imports by the International Trade Administration Commission of SA. The domestic industry needs to be competitive without relying on the abstract and perhaps impossible notion of attaining a level playing field in the hurly-burly of world trade. But it will not...
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