WENDY KNOWLER: Businesses ignore CPA provisions, gift themselves a boost to their bottom line
Disturbingly, many merchants are still issuing vouchers valid only for six or 12 months, as if the CPA doesn’t exist
31 March 2024 - 09:25
Almost half of US consumers — 46% — forget to use their gift cards before they expire, and 3% of this gift card value in the US goes unused every year. In 2021, that unused spend was valued at about $15.6bn (about R296bn).
Those stats feature in this year’s market data report by US-based independent market research platform Gitnux...
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