Cottoning on to unique kids' clothes
Jenny Cohen is co-owner and head designer at Jenni Dezigns, a boutique children’s label that she runs with her daughter Samantha.
Jenny Cohen is co-owner and head designer at Jenni Dezigns, a boutique children’s label that she runs with her daughter Samantha. Tell me about the work you do. The JenniDezigns label is a Proudly South African product made from the vibrant shweshwe African print produced in the Eastern Cape. I get to play with these amazing fabrics to create classic, quirky children's clothes. Our current range is for girls aged two to seven years. We are on the cusp of releasing our boys' range and extending the girls' range to include bigger sizes. Each design is given its own African name to share the unique story behind the design. I focus on the design and patterning side of the creation process. I also manage the selection of local suppliers and manufacturing partners to ensure a quality product from start to finish. This includes being on-site with our cut, make and trim partners when required, setting up our designs with their teams. It's tough having your name on a product, and then handi...
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