Middle-class consumers who may be trying to drink their woes away are the main growth driver of South Africa's alcoholic drinks market. And craft beer is quickly becoming their tipple of choice. In a report released last week, BMI Research said brewers were scaling up premium and craft beer offerings as consumer tastes became more sophisticated. The company said craft beer and premium offerings were outperforming other categories of alcohol. Murray Slater, group operations manager of Beerhouse, which has outlets in Cape Town, Pretoria and Johannesburg, said that when the first outlet opened its doors three years ago there ha d been great enthusiasm for a bar and restaurant offering a large variety of local and imported beer. "To be honest we struggled at the beginning to fill the '25 taps and 99 bottles' with quality beer. Now, in 2017, we are faced with a completely different problem - there are just too many good local beers to choose from, which suggests a great increase in deman...
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