CEO Diego Abba said people would be able to shop at some of Italy's most beautiful stores, which have only ever been accessible to South Africans travelling overseas.These included high-end brands Balenciaga, Givenchy, Gucci, Missoni, Céline and Bottega Veneta as well as current designers like Off-White, Golden Goose and Mary Katrantzou, selected from top luxury multibrand stores.Abba, who was in South Africa last week to announce the company's presence in the country, said the online portal provided consumers with access to limited-edition offerings that were almost impossible to find anywhere else except in the physical stores in a few cities in Italy. Products would be priced the same as in the luxury boutiques."Seeing how South Africa and Africa have one of the largest potential e-commerce markets, coupled with the ever-growing love for designer products, we saw this as an opportunity to establish our presence in South Africa to fill the gap in the online market for luxury produ...
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