Massmart's plan to sell fresh food in its Game stores gained impetus on Friday when the company won an appeal at the Constitutional Court against a 2014 interdict preventing it from doing so. Pick n Pay had argued that its lease agreement with Hyprop Investments, which owns CapeGate shopping centre in Brackenfell, Cape Town, prevented Game from operating as a general food supermarket. Massmart's introduction of fresh and non-perishable food in Game, which is traditionally known for selling domestic electrical appliances, is expected to boost the Walmart-owned retailer's revenues and optimise the use of space in Game stores in shopping centres nationwide. "This is an important victory in our effort to undo the historical reliance that entrenched grocery retailers place on lease-exclusivity clauses to limit competition in shopping malls," said Massmart communication manager Refilwe Boikanyo. "The judgment will significantly degrade the ability of entrenched grocery retailers to rely o...
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