Elevating media measurement and evaluation in a resilient Africa
Media experts will share successes, challenges and even failures in a quest to help delegates learn from one another
This year’s much-anticipated conference will see like-minded media owners, marketers, brand managers and advertising executives exchange meaningful research methodologies by consolidating the most meaningful data available. This year’s theme is “Elevating media measurement and evaluation in a resilient Africa”.
Media experts will share successes, challenges and even failures in a quest to help delegates learn from one another in order to build better strategies for doing business in Africa. The conference allows the sharing of invaluable insights from leading players, ultimately assisting in improving the industry as a whole.
Conference sessions will encompass a variety of formats including panel discussions, case studies, presentation of papers and outcomes from media audience research activities. Here is a look at some of the speakers:
South African Social Media Landscape Report 2022
The Metaverse: Is it a David and Goliath Play?
Presenting the findings of the research done on the South African social media landscape. It is forward-looking research, asking brands where they will invest their money, time, and effort in the next 12 months, how they measure and evaluate each social media platform and how effective they feel each different platform is.
Influencer Marketing
Today consumers are demanding authenticity from brands; brand trust is paramount. As they seek ways to establish more personalised, authentic connections with consumers, many brands are looking to influencer marketing to boost these connections. Are these affiliations working? Nielsen will share data and findings on the prevalence and success of influencer marketing across Africa.
Book your tickets for the long-awaited in-person Pamro Conference 2022 on October 24 and 25 at the Radisson Blu Waterfront Conference Centre
Date: October 24-25
Time: 9am–5pm
We would like to thank our sponsorship partners for their continued support: Telmar, Nielsen, DStv Media Sales, Ornico, Plus 94 Research and Survey 54
For more information, visit Pamro or e-mail portia@pamro.org
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