08 November 2019 4 Min Read
Achieving the maximum potential within a marketer/agency partnership – what does it take?
Understanding client/agency relationships is just the tip of the iceberg, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Co (IAS) and SCOPEN partner – it’s managing them that is the recipe for success. Johanna’s grasp of the relationship dynamics is also why IAS is the sponsor of the FM AdFocus Partnership of the Year Award.
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