What does the metaverse mean for brands?

With its roots in gaming, the metaverse is a virtual space characterised by playfulness, and community value creation. The concept of bringing experiences to consumers through virtual reality isn’t new, but the promise of what a converged world where physical and digital realities meet is exciting.

Join Future of Media in unpacking the challenges and opportunities in the metaverse frontier, and the myriad possibilities it holds for advertisers.