Use TikTok to accelerate your brand’s impact

TikTok has exploded in the past several years and now presents a meaningful way to engage with youthful audiences. But how can this platform be used effectively to drive brand value and revenue in a way that’s authentic to the app itself? And what does it mean for the broader social media landscape? 

Moderated by Arye Kellman – CCO, TILT, panellists included:       

• Melody Maker- Partner for Digital, M&C Saatchi Abel       
• Khotso Makhele - Micro Influencer and Digital Content Creator       
• Mfumo Bamuza - Content Creator and Social Media Influencer       
• Khanyisa Jaceni – Influencer