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TikTok has exploded in the past several years and now presents a meaningful way to engage with youthful audiences. But how can this platform be used effectively to drive brand value and revenue in a way that’s authentic to the app itself? And what does it mean for the broader social media landscape?
Support our award-winning journalism. The Premium package (digital only) is R30 for the first month and thereafter you pay R129 p/m now ad-free for all subscribers.
Use TikTok to accelerate your brand’s impact
TikTok has exploded in the past several years and now presents a meaningful way to engage with youthful audiences. But how can this platform be used effectively to drive brand value and revenue in a way that’s authentic to the app itself? And what does it mean for the broader social media landscape?
Moderated by Arye Kellman – CCO, TILT, panellists included:
TikTok has exploded in the past several years and now presents a key way to engage with youthful audiences.
Advertising trends: it’s TikTok time
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Published by Arena Holdings and distributed with the Financial Mail on the last Thursday of every month except December and January.