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Picture: Pexels/Cottonbro
Picture: Pexels/Cottonbro

TikTok has exploded in the past several years and now presents a meaningful way to engage with youthful audiences. But how can this platform be used effectively to drive brand value and revenue in a way that’s authentic to the app itself? And what does it mean for the broader social media landscape? 

Moderated by Arye Kellman – CCO, TILT, panellists included:       

  • Melody Maker- Partner for Digital, M&C Saatchi Abel       
  • Khotso Makhele - Micro Influencer and Digital Content Creator       
  • Mfumo Bamuza - Content Creator and Social Media Influencer       
  • Khanyisa Jaceni – Influencer

TikTok has exploded in the past several years and now presents a key way to engage with youthful audiences.

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