Standard Bank’s Cleo Zwane on SME marketing

Cleo Zwane, Senior Manager Retail Marketing Business Segment at Standard Bank answered the below questions at the Standard Bank SME Summit:

1. What does he believe the key marketing essentials are for SME growth this year?
2. What are some of the new marketing channels you believe SMEs need to look out for this year?
3. Why do you think face-to-face marketing is still important?