Ogilvy’s Pete Case has emerged as the top executive creative director on the 2016 Loeries rankings, edging out veteran Mike Schalit from BBDO.
Now in its sixth year, the Loeries rankings provide a useful indication of who’s who in the brand communications industry across Africa and the Middle East.
The rankings are calculated on a methodology that allocates points to brands, agencies and individuals based on results from the Loeries Creative Week. DDB’s Liam Wielopolski and Joe Public’s Pepe Marais round out the top five.
The rankings also recognise the county’s leading marketers. Thabisa Mkhwanazi and Mike Middleton, both from KFC, top the list. The brand was also the most awarded in 2016, followed by Chicken Licken and Nando’s. Ster-Kinekor and Wrigley complete the top five.
The top five 2016 Loeries agencies are Ogilvy & Mather Johannesburg, followed by Net#work BBDO, Ogilvy & Mather Cape Town, Fox P2 and DDB.