Joe Public ranked number one agency at Pendoring Awards
The agency scooped 23 awards and were lauded for their creative multilingual campaigns
In celebration of the richness of SA’s creative content in all it’s indigenous languages, the Pendoring Awards 2022 showcased the top multilingual advertising agencies in SA.
Aptly themed #LetYourLanguageLoose, the ceremony took place on November 3 2022.
Joe Public and its clients collected a total of 23 awards, which included four Golds, five Craft Golds, six Silvers and eight Craft Certificates. As a result, the agency was ranked number one.
The Pendoring Awards encourage the creative evolution of indigenous-language communication. The awards are renowned in SA for rewarding creative content in all official languages and are highly contested by top creative players in the industry.
Joe Public prides itself on delivering on its purpose of growth. The most effective way of achieving this is by creating relevant and insightful work that resonates with South Africans — and diversity in language is an essential vehicle for this growth through creative excellence.
“Winning 23 Pendoring awards this year affirms our commitment to excellence in the industry and is a testament to the agency’s ongoing drive for transformation, diversity and inclusivity,” says Xolisa Dyeshana, chief creative officer at Joe Public.
In her latest thought-provoking opinion piece, Joe Public’s co-MD, Mpume Ngobese, expressed the importance of rooting creativity in South African culture.
“In a country as diverse as SA, with 11 official languages, English is spoken at home by just 9.6% of the population — now consisting of [more than] 60-million people. With most brand communication taking place in English, there are many missed opportunities for [those brands] to gain more market share, attract more users or reach lapsed users. Herein lies the problem — you don’t gain market share by speaking to people in a language that is foreign to them,” writes Ngobese.
“The personality of its nation shapes a brand’s personality. The sooner brands realise this and take steps to make this an inclusive country where everyone and every culture is recognised and celebrated, [the sooner they] will begin to see that marketing, when executed properly, is an investment that yields fruitful results.”
Joe Public’s wins at the Pendoring Awards 2022:
Award | Category | Client | Campaign | |
Digital Communication | Craft Certificate | Digital Crafts — Use of Technology | Chicken Licken | Sounds of Craving |
Film | Gold | Online Film & Commercials | Castle Milk Stout | |
Silver | Non-Broadcast Video and Film | Chicken Licken | Taxi TV | |
Silver | Branded Content Film | Chicken Licken | Taxi TV | |
Integrated Communication | Gold | Integrated Multimedia — Campaign | Castle Milk Stout | Last Stories Of Culture |
Out of Home | Campaign Silver | In-Store | Chicken Licken | Smallest Big Hunger Filler — School |
Print Communication | Campaign Silver | Newspaper & Magazine Advertising | Nedbank | |
Gold | Tactical Use of Print | Chicken Licken | Isolezwe Nuggets of Wisdom | |
Campaign Craft Gold | Indoor Posters | One School at a Time | Street Smarts — Biology | |
Campaign Craft Certificate | Print & OOH Crafts — Art Direction | Nedbank | Tot In Die Rooi — Restaurant | |
Campaign Craft Gold | Print & OOH Crafts — Writing | One School at a Time | ||
Campaign Craft Certificate | Print & OOH Crafts — Art Direction | Flying Fish | Envious Body Parts — Nose | |
Craft Certificate | Print & OOH Crafts — Writing | Chicken Licken | Isolezwe Nuggets of Wisdom | |
Craft Gold | Print & OOH Crafts — Illustration | Nedbank | Money Nightmares | |
Campaign Craft Gold | Print & OOH Crafts — Illustration | Nedbank | Tot In Die Rooi — Net-nog-enetjie Jolandie | |
Campaign Craft Certificate | Print & OOH Crafts — Illustration | Flying Fish | Envious Bod Parts — Nose |
Radio | Campaign Gold | Radio Station Commercials | Nedbank | Ex-boyfriend |
Campaign Silver | Radio Station Commercials | Flying Fish | Envious Body Parts -Elbow | |
Silver | Branded Content — Radio & Audio | Chicken Licken | Sounds of Craving | |
Campaign Craft Gold | Radio & Audio Crafts — Writing | Nedbank | Ex-boyfriend | |
Campaign Craft Certificate | Radio & Audio Crafts — Writing | Flying Fish | Envious Body Parts — Middle Finger | |
Craft Certificate | Radio & Audio Crafts — Writing | Nedbank | Confessions of a Non-Homeowner — M'Jolo | |
Campaign Craft Certificate | Radio & Audio Crafts — Performance | Nedbank | Ex-boyfriend |
This article was paid for by Joe Public.