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Clicks fallout: asleep at the wheel
As the repercussions of the racist TRESemmé shampoo ad reverberate through SA’s marketing world, other retailers are frantically scrutinising their digital advertising inventory to see if offensive material has been allowed through
As SA’s marketing industry digests the fallout from the Clicks/Unilever racism furore, some high-profile retail brand teams are conducting urgent and intense micro-audits of their online advertising.
The FM has learnt of at least three big retail organisations that are combing through current and past work to see if offensive material slipped through. While none would speak on the record, one marketing director told the FM: "This hot mess should give our industry a big fright. In the conveyor belt of online ads that are churned out daily, I suspect too much is left to inexperienced people with not enough multilevel oversight."..
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