Three key growth areas for innovation in the SA digital landscape
As the pace of technological innovation continues to accelerate, new technologies are emerging that show immense promise for the local digital industry. Gaming, streaming services, and the Internet of Things (IoT) are three emerging technologies that could be catalysts for entire new industries in the local digital landscape, and local companies are already making inroads into these new technologies. The global games market was worth US$99.6bn in 2016, with growth (especially in the mobile games market) expected to push the market to $112bn by 2018. In 2015, mobile games accounted for only $30.4bn, or 24% of all games revenue. By 2018, that figure is expected to reach $52.5bn, or 34% of total games revenue. In SA, the games market is comparatively small, at an estimated R2.6bn, or 0.17% of the global market. However, interest in this industry is high: the annual local rAge gaming expo held in Johannesburg draws crowds of 33,000/year, compared with crowds of 50,000 for E3, the larges...
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