Much work to do for new Ogilvy MD
The Ogilvy group’s new MD says the advertising industry is at a turning point and that his biggest challenge will be integrating disciplines across a large agency group
At a time when the global advertising industry is in a state of flux, taking the operational helm of one of the country’s iconic agencies is no easy task. But Luca Gallarelli, new MD of the Ogilvy group, says he’s more than up for the challenge. He’s been moved up the chain of command after five successful years running the Cape Town office, and most recently steered the agency to a Cannes Lions Grand Prix win for client Carling Black Label. Other big blue-chip accounts include Nestlé, Volkswagen and Unilever. Gallarelli’s appointment has come as the group elected two new board members: Nkosinathi Biko as chair and Nonzukiso Siyotula. Biko is the former CEO of the Steve Biko Foundation and Siyotula was CEO of Thebe Capital. Biko takes over from Moss Mashishi, founder of investment firm the Matemeku Group. Speaking to the FM, Gallarelli says he sees himself as a "connecter" of people and that integrating disciplines across a big agency group will be his biggest task. "The critical co...
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