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Pursuing short-term profits has hurt both Adidas and Qantas in recent years

Luxury marketers must adopt a multifaceted approach that combines digital innovation with timeless elegance

SPONSORED | Insights from the fifth edition of KLA's Quarterly Buzz report

Selection was based on the opinions of 1.97-million consumers from over the world

Consumers’ decisions about where to buy fuel for their vehicles are swayed by these relationships

The trend shows the market is maturing, says Johanna McDowell of IAS

The platform offers useful sources for brands that enhance transparency

Better understanding of the long-term consumer landscape can improve marketing effectiveness

Pep clinched the Brand of the Year prize, while Yonder claimed the title of Agency of the Year

Five ways brands can use stories to resonate with an audience and create a connection

Brand consistency and investment fuel growth of South African businesses as telecoms giants rank first and second

Specialist agencies are emerging that navigate the intricacies of influencer partnerships, algorithm changes and campaign analytics

Companies who keep their existing client base happy are in a better position to grow than those who do not

The organisation plans to provide access to information and insights that will empower CMOs to make more informed decisions and take decisive action

Ad guru Mike Abel tells how science and technology enhance  market research