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The opening of Levergy in 2012 was met with scepticism by our industry peers, who believed our founding partners naive to be starting an agency in a recessionary period for the sponsorship industry. It was on the back of this decreasing confidence in sponsorship as a marketing platform, though, that we believed there was value to be unlocked. Eight years later, Levergy has become the most awarded specialist sport and entertainment agency in the country.
We drive a unique internal culture pinned on five non-negotiable values and an anti-hierarchical structure that allows the best versions of every employee to come to the fore. It is this environment and culture of inclusivity that delivers the diversity of thought required to produce the best work in the industry. We are a proud level 1 BBBEE accredited business, but our transformation and talent strategy is not one that is guided by a rating. It is a strategy held together by the belief that a transformed workplace delivers the best and most effective work. In 2019 we created and delivered campaigns for five brands across five World Cups and Afcon, including the global New Balance cricket campaign and leveraging Heineken’s Rugby World Cup partnership. Most significantly though, the #TeamHeineken campaign gave us the opportunity to bring the Rugby World Cup final to all South Africans on SABC through a ground breaking broadcast sponsorship. Thanks to Heineken, the Rugby World Cup final was taken to all corners of SA.
Strong financial growth has been further validated by a bumper awards period, with 15 awards across categories and disciplines collected. Most notably, we regained the Agency of the Year accolade at the Hollard Sport Industry Awards. The past year has placed the spotlight firmly on women’s sport and Levergy has been at the epicentre of it, delivering award winning solutions through the Fifa Women’s World Cup and Sasol Women’s League.
Before the nationwide lockdown, we executed more than 60 live experiences across the continent. When the pandemic kicked in, we harnessed the power of passions as consumers sought hope and distraction. The result was a wonderful array of creative work delivered through digital content and PR.
Levergy’s purpose is to create meaningful change for brands through the things people love. Through our philosophy of Brutal Simplicity of Thought, we continue to execute effective and award winning solutions that deliver value to our clients’ brands and businesses. The industry has come to realise that marketing to consumers through their passions has never been more powerful in a time when people’s appetite for community, escapism, wellness and entertainment has never been more evident.
Levergy
AdFocus 2020 corporate profile
The opening of Levergy in 2012 was met with scepticism by our industry peers, who believed our founding partners naive to be starting an agency in a recessionary period for the sponsorship industry. It was on the back of this decreasing confidence in sponsorship as a marketing platform, though, that we believed there was value to be unlocked. Eight years later, Levergy has become the most awarded specialist sport and entertainment agency in the country.
We drive a unique internal culture pinned on five non-negotiable values and an anti-hierarchical structure that allows the best versions of every employee to come to the fore. It is this environment and culture of inclusivity that delivers the diversity of thought required to produce the best work in the industry. We are a proud level 1 BBBEE accredited business, but our transformation and talent strategy is not one that is guided by a rating. It is a strategy held together by the belief that a transformed workplace delivers the best and most effective work. In 2019 we created and delivered campaigns for five brands across five World Cups and Afcon, including the global New Balance cricket campaign and leveraging Heineken’s Rugby World Cup partnership. Most significantly though, the #TeamHeineken campaign gave us the opportunity to bring the Rugby World Cup final to all South Africans on SABC through a ground breaking broadcast sponsorship. Thanks to Heineken, the Rugby World Cup final was taken to all corners of SA.
Strong financial growth has been further validated by a bumper awards period, with 15 awards across categories and disciplines collected. Most notably, we regained the Agency of the Year accolade at the Hollard Sport Industry Awards. The past year has placed the spotlight firmly on women’s sport and Levergy has been at the epicentre of it, delivering award winning solutions through the Fifa Women’s World Cup and Sasol Women’s League.
Before the nationwide lockdown, we executed more than 60 live experiences across the continent. When the pandemic kicked in, we harnessed the power of passions as consumers sought hope and distraction. The result was a wonderful array of creative work delivered through digital content and PR.
Levergy’s purpose is to create meaningful change for brands through the things people love. Through our philosophy of Brutal Simplicity of Thought, we continue to execute effective and award winning solutions that deliver value to our clients’ brands and businesses. The industry has come to realise that marketing to consumers through their passions has never been more powerful in a time when people’s appetite for community, escapism, wellness and entertainment has never been more evident.