We're obsessed with challenger brands.
They shake things up.
They change the rules.
They get famous.
And they do it with passion and smarts,
not big budgets or easy answers.
Challenger brands change the world.
We're eatbigfish. And we know challenger brands better than anyone.
We know how they think, how they beat the odds, and how their tactics work.
We help you be more challenger.
No matter whether you're a start-up taking on the world, or a global market leader needing to keep things fresh, we know that everyone can be more challenger.
Change comes fast. Disruption is the norm.
There are also opportunities everywhere. And you can seize them. We'll show you how. We'll help you develop a challenger mindset, and show you how to use it to ignite your brand and unite your business.
Adam Morgan, founder of eatbigfish and author of Eating the Big Fish explains the concept of a challenger brand and the benefits it can have on a business.
For more challenger inspiration, interviews and strategy advice sign up to The Challenger Project for a monthly email from eatbigfish:
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