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When Ogilvy Worldwide CEO John Seifert first announced his daring ambition to reorganise Ogilvy and future-proof the business, Ogilvy SA joined the charge. Labelled “Ogilvy’s Next Chapter”, the reorganisation of the group involved consolidating 16 operating companies into one, and fusing Johannesburg, Cape Town and Durban offices under one national leadership team.
Harnessing the collective power of Ogilvy in this way has delivered significant growth for both the agency and its clients. The true success of the Next Chapter was always going to be measured by the thinking and work that the agency delivers. After a year of accolades for its work, the business is currently ranked as both the most effective and creative agency group in the country.
This has been achieved by evolving its teams to transform brands, driven by technology, data and digital platforms in order to address the modern marketing needs of today’s digitally enabled consumer. The agency characterises the past year as one of growth, transformation and stronger relationships.
Ultimately, it regards the vote of confidence from its clients as the true confirmation of Next Chapter’s success. In this regard it continues to build client relationships more than 40 years old, built on the kind of trust that comes from generating compelling creative work, and commercial value.
It ’s also been able to create genuine empowerment, achieving level 1 BBBEE certification, with 51% black ownership. Real transformation is about more than BBBEE, though. Over the past two years, the agency achieved an average increase of 6% employment equity talent across senior, middle, and junior management. This includes growth of 8% in middle management and overall employment equity female representation.
The agency has invested more than R4.5m in youth development platforms, and formed further strategic enterprise development initiatives, which helped it pave the way for youth and small business to thrive in the industry.
Transformation is a journey,and Ogilvy SA is fully committed to finding new and exciting ways to spread the wealth and knowledge of the industry to a new generation — while ensuring it remains an equal-rights employer whose people and ownership reflect the diversenation around it.
Ogilvy South Africa
Financial Mail AdFocus 2019 Profile
When Ogilvy Worldwide CEO John Seifert first announced his daring ambition to reorganise Ogilvy and future-proof the business, Ogilvy SA joined the charge. Labelled “Ogilvy’s Next Chapter”, the reorganisation of the group involved consolidating 16 operating companies into one, and fusing Johannesburg, Cape Town and Durban offices under one national leadership team.
Harnessing the collective power of Ogilvy in this way has delivered significant growth for both the agency and its clients. The true success of the Next Chapter was always going to be measured by the thinking and work that the agency delivers. After a year of accolades for its work, the business is currently ranked as both the most effective and creative agency group in the country.
This has been achieved by evolving its teams to transform brands, driven by technology, data and digital platforms in order to address the modern marketing needs of today’s digitally enabled consumer. The agency characterises the past year as one of growth, transformation and stronger relationships.
Ultimately, it regards the vote of confidence from its clients as the true confirmation of Next Chapter’s success. In this regard it continues to build client relationships more than 40 years old, built on the kind of trust that comes from generating compelling creative work, and commercial value.
It ’s also been able to create genuine empowerment, achieving level 1 BBBEE certification, with 51% black ownership. Real transformation is about more than BBBEE, though. Over the past two years, the agency achieved an average increase of 6% employment equity talent across senior, middle, and junior management. This includes growth of 8% in middle management and overall employment equity female representation.
The agency has invested more than R4.5m in youth development platforms, and formed further strategic enterprise development initiatives, which helped it pave the way for youth and small business to thrive in the industry.
Transformation is a journey,and Ogilvy SA is fully committed to finding new and exciting ways to spread the wealth and knowledge of the industry to a new generation — while ensuring it remains an equal-rights employer whose people and ownership reflect the diversenation around it.