Local Planet, uniquely combining best-in-class, best-in-market and the most progressive independent agencies in the world, was launched in 2016. Local independent media agency RMS Media joined other leading independents from around the world as founder shareholders of the new global media network.
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The network assists clients to seize growth opportunities globally through local excellence and expertise. The world’s only owner-managed international agency network, Local Planet has 117 offices across 67 markets worldwide, and is now open for business in SA. Responsible for day-to-day operations is London-based global CEO Martyn Rattle, who previously launched and established the Vizeum network for Aegis.
Chair Bill Koenigsberg founded Horizon Media, the fastest growing media agency in the US. The network’s lead UK agency is the7stars — amultiple UK Agency of the Year winner — so the business is incapable hands. The network leadership team comprises many of the founders of some of the most successful independent media agencies globally. Local Planet’s combined media billings exceeds $15.7bn, achieving a global market share of 4.6% in the past year, making it the fourth-largest media agency network in the world. Not bad fora start-up!
Local Planet offers a fresh alternative for clients through its unique ownership structure and independent status, delivering a genuine and compelling alternative to the large holding companies. Its “edge” comes fromal ways challenging the status quo and standing out from the crowd. What sets it apart from its competitors?
Local-up planning
Traditional top-down planning is neither effective nor efficient. Centralised strategies are often theoretical, lack local relevance, and, if they are implemented, lack effectiveness. In contrast, Local Planet’s local-up approach delivers the best of both worlds —local effectiveness with international efficiency.
Client-centric approach
Local Planet’s value is a mix of quality, price and flexibility that is specific to each client. Business outcomes are at the heart of all remuneration proposals — linking delivery of value to clients’ business success.
Genuine transparency
Our key operating principle is a personal and transparent approach to client relationships. A fundamental part of its independent culture that protects our agency’s commercial integrity.
Bespoke technology solutions
Local Planet chooses to remain independent and agnostic in terms of technical solutions, media and data partners. Competitors, on the other hand, retain legacy investments in technology and lock clients into their platforms. Local Planet’s tech-agnostic approach ensures independent customised solutions, identifying the best available experts and providers tailored to meet clients’specific needs.
Business is personal
Local Planet is proud to be personally invested in its clients and their businesses. Its number one management focus is always on clients’ needs. Clients can expect to never be just another name on the roster, but will always receive full senior management attention where it matters: on the ground.
With no holding company corporate mandate, clients are prioritised over external shareholders with a structure that allows the agency to focus 100% on delivering value. Responsible for heading the network’s Sub-Saharan African hub, Local Planet SA hosted the 3rd Annual Global conference in November 2018 in Cape Town. Not only did the agency introduce SA to many new visitors, it was also an ideal opportunity to showcase the talents of the local agency operation.
Local Planet.
2019 AdFocus corporate Profile
Local Planet, uniquely combining best-in-class, best-in-market and the most progressive independent
agencies in the world, was launched in 2016. Local independent media agency RMS Media joined other leading independents from around the world as founder shareholders of the new global media network.
The network assists clients to seize growth opportunities globally through local excellence and expertise. The world’s only owner-managed international agency network, Local Planet has 117 offices across 67 markets worldwide, and is now open for business in SA. Responsible for day-to-day operations is London-based global CEO Martyn Rattle, who previously launched and established the Vizeum network for Aegis.
Chair Bill Koenigsberg founded Horizon Media, the fastest growing media agency in the US. The network’s lead UK agency is the7stars — amultiple UK Agency of the Year winner — so the business is incapable hands. The network leadership team comprises many of the founders of some of the most successful independent media agencies globally. Local Planet’s combined media billings exceeds $15.7bn, achieving a global market share of 4.6% in the past year, making it the fourth-largest media agency network in the world. Not bad fora start-up!
Local Planet offers a fresh alternative for clients through its unique ownership structure and independent status, delivering a genuine and compelling alternative to the large holding companies. Its “edge” comes fromal ways challenging the status quo and standing out from the crowd. What sets it apart from its competitors?
Local-up planning
Traditional top-down planning is neither effective nor efficient. Centralised strategies are often theoretical, lack local relevance, and, if they are implemented, lack effectiveness. In contrast, Local Planet’s local-up approach delivers the best of both worlds —local effectiveness with international efficiency.
Client-centric approach
Local Planet’s value is a mix of quality, price and flexibility that is specific to each client. Business outcomes are at the heart of all remuneration proposals — linking delivery of value to clients’ business success.
Genuine transparency
Our key operating principle is a personal and transparent approach to client relationships. A fundamental part of its independent culture that protects our agency’s commercial integrity.
Bespoke technology solutions
Local Planet chooses to remain independent and agnostic in terms of technical solutions, media and data partners. Competitors, on the other hand, retain legacy investments in technology and lock clients into their platforms. Local Planet’s tech-agnostic approach ensures independent customised solutions, identifying the best available experts and providers tailored to meet clients’specific needs.
Business is personal
Local Planet is proud to be personally invested in its clients and their businesses. Its number one management focus is always on clients’ needs. Clients can expect to never be just another name on the roster, but will always receive full senior management attention where it matters: on the ground.
With no holding company corporate mandate, clients are prioritised over external shareholders with a structure that allows the agency to focus 100% on delivering value. Responsible for heading the network’s Sub-Saharan African hub, Local Planet SA hosted the 3rd Annual Global conference in November 2018 in Cape Town. Not only did the agency introduce SA to many new visitors, it was also an ideal opportunity to showcase the talents of the local agency operation.
Vamos Local Planet!