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A previous winner of the FM AdFocus Medium Sized Agency of the Year Award, Promise focused on bedding down extensive digital and data skills in 2018, while in 2019 it invested in globally awarded creative talent.
The result, says MD Craig du Preez, is a multifocused business which is able to tick all the necessary boxes in an agile manner.
In late 2019, the agency was awarded the Cricket SA account after a face-to-face pitch process, which was the last pitch done in person. Since then all pitches have been conducted virtually.
In 2020 Promise was awarded the account for JSE-listed Redefine Properties, after a hotly contested multi-agency virtual pitch.
The agency put a number of creative campaigns on hold during the lockdown period, instead advising clients on appropriate communications.
In addition, it focused on researching the impact of the lockdown on its clients in the business sector, including RMB, AfriSam and alcoholic beverages giant SAB (AB InBev), to advise them on the most appropriate strategies.
“There is no darker moment than realising that a campaign you have worked on for three months would be tone-deaf in light of the pandemic and the lockdown,” s ay s Ayanda Seboni, PPS executive responsible for brand, marketing and communications.
Promise, however, delivered on its promise of agility and being solutions-orientated. “What started as a crisis gave us the most authentic and heart-warming campaign we have ever done,” says Seboni.
Promise’s consulting arm was kept particularly busy helping clients maintain their business services. A bigger focus on consulting and strategy has meant the agency has had to embrace other skills.
“We’re fortunate to count both highly strategic creative and very creative strategic people among our team members,” says Du Preez.
Great strategy and creativity, however, have become table stakes at Promise. What makes this agency unique is the fact that it is an agile business partner with a deep understanding of the sectors in which its clients operate.
Promise is an agile business partner with a deep understanding of the sectors in which its clients operate
Promise
2020 Financial Mail AdFocus profile
A previous winner of the FM AdFocus Medium Sized Agency of the Year Award, Promise focused on bedding down extensive digital and data skills in 2018, while in 2019 it invested in globally awarded creative talent.
The result, says MD Craig du Preez, is a multifocused business which is able to tick all the necessary boxes in an agile manner.
In late 2019, the agency was awarded the Cricket SA account after a face-to-face pitch process, which was the last pitch done in person. Since then all pitches have been conducted virtually.
In 2020 Promise was awarded the account for JSE-listed Redefine Properties, after a hotly contested multi-agency virtual pitch.
The agency put a number of creative campaigns on hold during the lockdown period, instead advising clients on appropriate communications.
In addition, it focused on researching the impact of the lockdown on its clients in the business sector, including RMB, AfriSam and alcoholic beverages giant SAB (AB InBev), to advise them on the most appropriate strategies.
“There is no darker moment than realising that a campaign you have worked on for three months would be tone-deaf in light of the pandemic and the lockdown,” s ay s Ayanda Seboni, PPS executive responsible for brand, marketing and communications.
Promise, however, delivered on its promise of agility and being solutions-orientated. “What started as a crisis gave us the most authentic and heart-warming campaign we have ever done,” says Seboni.
Promise’s consulting arm was kept particularly busy helping clients maintain their business services. A bigger focus on consulting and strategy has meant the agency has had to embrace other skills.
“We’re fortunate to count both highly strategic creative and very creative strategic people among our team members,” says Du Preez.
Great strategy and creativity, however, have become table stakes at Promise. What makes this agency unique is the fact that it is an agile business partner with a deep understanding of the sectors in which its clients operate.