TILT

Formed in 2017 by radio personality, Arye Kellman, and marketing pundit, Jason Levin, TILT Influence Architects focuses on two things:

• Creating built-for-social content, and
• Influencer marketing.

“It’s not just about Millennials, and running in that lane, almost ALL modern consumers are time-pressed and brand-sceptical,” says Arye Kellman, TILT Co-founder and Chief Creative Officer. “And that, along with the fact that so much more entertainment and brand content is being consumed digitally and on social media, opens the opportunity for brands to tell new stories. Ones that are more objective, shorter, sharper, truer…and ones that are shared, even created, by other voices."

So TILT is about creating magnetic (often branded) content and amplifying it like wildfire. In their short history, TILT has helped bring Richard Branson’s ‘Business is an Adventure’ to Africa for Virgin Atlantic; helped stage and amplify one of the most successful Pan-African social entrepreneurship summits; helped launch Black Panther; done influence and social media training globally; operated from Barcelona for a month and created campaigns for a broad range of cool clients in sectors as diverse as beauty, film, breakfast cereal, computers and banking.