Managing Director:  Andrew MacKenzie     

Contact Tel: 0861 199494

Email: info@boomtown.co.za

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At Boomtown we believe in possibility, derived from the rare and wonderful creativity that makes it all come alive. We connect with consumers through culturally relevant insights engaging head & heart through original brand-led creativity, ensuring best value through effective market strategy and measurability.

We pride ourselves in developing brilliant brand and business strategies as well as outstanding creative ideas applied to campaign outputs. But what we have defined as our real sweet spot as an agency is our ability to dig deep into consumer insights at a cultural level and connect these insights to consumer needs at the relevant point of purchase. Which ultimately, in our view, makes all the difference for brands in growing their sales, growing their brands, and strengthening customer relationships.

We do this in four steps, each step governs the success of the next, and leads to effectiveness in sales growth and ultimately in brand loyalty.

The first step we call Collect. In this initial phase we respond to communication through the lens of culture. Culturally relevant insights are game changers. These are unlocked through deep scoping and understanding, and concise research, unlocking culturally relevant information by having conversations, not just in trade, but also on the ground, in peoples homes and on the streets. We ask the right questions to extract the right information.

We then let these insights and research Connect to the target market with brand relevant and focussed strategy, after all deep emotional connections need to be delivered effectively to customers. We do this by developing engaging and effective Brand Positioning Strategies, Communication Strategies, and Campaign Strategies.

These strategies inform and guide the next step, where we apply our award winning thinking to Create. Great insights need great creative to land effectively. Big ideas that are then brought to life through our expertise in creative campaign application.

The last step is where we really prove our worth, it’s where we focus everything in order to Convert.

Our industry proven knowledge of consumer journeys and classes of trade, as well as purchase behavior allows us to pin point mechanics that work, from implementation, to sales realization and evaluation. This ability to simplify choice & enable access to sales channels, is where brands convert commercially viability, and it’s where we excel.

This is why we are specialists in consumer facing brands, and more importantly, why we achieve exceptional results for our clients. The ability to then take this thinking to market adds a new layer to our agency mix, connecting brands to consumers, converting the sale, building repeat purchase behaviours and lifetime loyalty.

From the sale of two cows in 1994, that bought the first computer that started Boomtown, to the bustling national agency we are today, we have always believed in achieving what others think is impossible, and today we continue to build the greatest creative environment for possibility to be realised.