Political marketing: electoral strategy in the US and South Africa
There are lessons to be learnt from the way the parties communicated their policies before the 2024 elections
15 January 2025 - 12:52
The role of marketing in voter outreach cannot be overstated. In 2024 US elections, each political party adopted distinct strategies tailored to their voter bases.
A deeper look into these strategies reveals the focus areas of the parties: Republicans were homing in on social media and Democrats were investing heavily in traditional media. But there are also hints of broader lessons that can be drawn for elections in Africa, particularly in South Africa...
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