Entering the gaming universe
As the power of social media marketing wanes, online gaming platforms are becoming the more favoured frontier for digital marketing
05 December 2024 - 15:32
It was a typical pyjama day Sunday a few months ago, and we approached the dreaded “kids’ screen-free time” portion of the day. One of my six-year-old twins got his art supplies and started drawing logos (completely unprompted by me, I promise!), sketching the Target logo, along with a few other well-known international brands. Curious, I asked how he knew them. His answer? “Roblox!”
Brands are increasingly making an impact in the world of online games and using this information to create more compelling and holistic digital marketing strategies. ..
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