The appetite for brands is growing in South Africa, especially among young people, who are increasingly aware of status, quality and perception. The 2024 Sunday Times GenNext Survey gives a solid insight into these appetites, including for food and drink preferences. With the highly anticipated Sunday Times GenNext Awards taking place in Joburg on November 18, we announce the category finalists who have South Africa’s youth licking their lips.

In alphabetical order, here are the finalists:..

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