The truth about content marketing
You have only a few seconds to convince your audience to stay, so grabbing people’s attention quickly is important
04 November 2024 - 14:44
Content marketing has been around for decades and is seen as an essential part of the modern marketer’s toolkit. And yet there is still something elusive and possibly misunderstood about where content marketing fits in, what value it adds and what good content consists of.
One of the reasons this discipline becomes confusing is the sheer volume of content that gets pushed out by companies that have some skin in the game. ..
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