Boks fume over Eskort ad blitz
Saru didn’t see the joke in Eskort’s cooler box ad
Eskort’s Springbok-themed guerrilla marketing campaign — a runaway success, despite the legal wrangles — is prompting debate in the ad industry about brand association with national sports teams.
Eskort, maker of bacon and polony among other pork products, launched a through-the-line campaign in August to promote its cooler box product, the “Springbox”. This coincided with the beginning of the Rugby World Cup...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.