brand loyalty
When price beats brand
Customers, squeezed hard by food inflation, are looking carefully at the cost of their baskets
07 September 2023 - 05:00
Cost-conscious South Africans are concerned about price ahead of brand loyalty, according to new data from the Marketing Research Foundation. This is leading to a rethink in sales strategy, mainly in the fast-moving consumer goods category.
The disclosure comes in new data from the Marketing All Product Survey (Maps) and covers products and brands, intermedia comparisons and a host of consumer behaviour measures...
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