SPORT AND SPONSORS
Many brand opportunities on the field of play
Kicking and hitting balls are all very well on TV, but there is also huge potential for sports advertising on digital media
28 July 2022 - 05:00
With just under four months to go before the start of the football World Cup tournament in Qatar, a new survey shows almost two-thirds of fans think brands are more appealing if they participate in sport sponsorship.
The Nielsen “What Fans Want” report also says just under 60% of fans are likely to inform themselves about brands if they have lent their name to a sport. And 59% say they would pick a sponsor’s product over a rival’s if the price and quality were the same...
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