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Members of the award-winning Joe Public United team. Picture: Supplied/JPU
Members of the award-winning Joe Public United team. Picture: Supplied/JPU

Joe Public United (JPU) took home four Pencils at the 2022 The One Show awards, which were recently held in New York — it was the only South African agency to feature among this year's list of winners.

Now in its 40th edition, The One Show is the world's most prestigious annual awards programme in advertising, design and digital marketing. It has a rich legacy of honouring some of the most groundbreaking ideas dreamt up by the creative industry.

JPU earned three Silver Pencils and one Bronze Pencil for its work in various categories:

Category AwardTitleJPU client

Innovation in IP and Products

SilverSoulfuel Safe LampChicken Licken
Physical Product —  PromotionSilverSoulfuel Safe LampChicken Licken
Craft — Moving Image: CastingSilverFeel the FireChicken Licken
Innovation in PrintBronzeUnity LacesConverse Unity Laces


“This honour and recognition serves as a testament of our ability to compete on a global level. I am proud to work with such talented people and to be able to create award-winning work for our clients who trust us enough to do so,” said Xolisa Dyeshana, integrated chief creative officer at JPU.

“Each award takes us one step forward on our journey towards transformation and continued growth — for our people, our clients and our country.”

This article was paid for by Joe Public United.