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Adspend on the rise amid new post-pandemic challenges
Marketers are spending more across social media and online channels to keep pace with an evolving environment
26 May 2022 - 05:00
Despite the economic difficulties of the past two years, brands are now rebalancing their marketing efforts after widespread pullbacks in 2020, especially with respect to traditional mass-reach channels.
That is the encouraging takeout from the newly released 2022 “Global Annual Marketing Report” compiled by information, data and market measurement firm Nielsen...
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