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Huawei Ads provides users with real-time data. Picture: Huawei Mobile Services SA
Huawei Ads provides users with real-time data. Picture: Huawei Mobile Services SA

Huawei Ads is one of the fastest-growing programmatic mobile advertising marketplaces.

It grants advertisers access to the huge pool of more than 730-million users of Huawei devices and applications globally. Along with the Huawei AppGallery, this includes Huawei Browser, Huawei Assistant Today, Huawei Music, Huawei Video, Huawei Themes and Petal Search. 

Huawei Ad’s seamless self-serve platform enables partners and agencies achieve their targets and execute campaigns using the latest tools. It offers real-time bidding, instant market analysis and real-time data.

With the aim of providing the users of its devices with security and a safe surfing environment, Huawei introduced an advanced Open Advertiser Identifier, a non-permanent device identifier that showcases customised ads to the user while complying with their privacy preferences and local privacy policies. 

By tapping into the power of Huawei Ads itself, the technology provider witnessed growth of 45% in tablet sales, 40% in PCs and 37% in wearables, along with a quick application distribution year-on-year growth rate of more than 195%. This gives marketers a compelling reason to try this advertising marketplace.

It's also worth noting that Huawei’s 1+8+N strategy envisions bringing the Huawei Ads offering to the company’s portfolio of smart TVs, tablets and IoT (internet of things) devices. 

To learn more about Huawei Ads, email adsmea@huawei.com

This article was paid for by Huawei Mobile Services.