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It's a win: the TBWA\ victory announced in Times Square, New York City. Picture: SUPPLIED
It's a win: the TBWA\ victory announced in Times Square, New York City. Picture: SUPPLIED

TBWA\Worldwide has just been named 2021 global agency of the year by Adweek, the US-based publication covering the brand marketing ecosystem. 

TBWA\ was recognised for an exceptionally strong business year across a range of global markets, including SA, and its ability to drive disruptive, transformative growth for its clients. 

The publication also highlighted its body of creative work for clients including Apple, Nissan and PepsiCo; its focus on innovation; and the progressive evolution of the company’s “Disruption” methodology. The Adweek profile can be viewed here. 

 “In one of the most competitive years Adweek's selection committee has ever seen, TBWA\Worldwide was unanimously selected as 2021's global agency of the year,” said David Griner, international editor at Adweek

“Our editors were impressed not only with the network's business growth and consistently high bar for creative, but also by its clear focus on developing strong talent and elevating a new generation of innovative leadership for the industry.” 

Troy Ruhanen, CEO of TBWA\Worldwide, said: “Being named global agency of the year — again — is a tremendous honour and a testament to the 10,000-plus creative minds in our collective whose talent, perseverance and ingenuity made this recognition a reality. 

“It validates our ‘Always in Beta’ mindset and our commitment to continuous innovation. From evolving DisruptionX and using creativity to affect the entire brand experience, to how our innovation platform NEXT is helping our agencies become innovation incubators, to the outstanding business performance and creative product from our agencies around the world, 2021 was an exceptional year — but our best days are ahead.”  

Earlier this year, the TBWA\ collective earned the number-three spot on Fast Company’s list of most innovative companies in the advertising category, appearing on the list for the third year in a row. Adweek last selected TBWA as its global agency of the year in 2018. 

“This global recognition is an incredible testament to the power of the collective,” said Luca Gallarelli, CEO of TBWA\ SA. “We use the term ‘collective’ over ‘network’ as we have deliberately chosen to pursue a future that is open source, connected, not encumbered by geography, and driven by a restlessness to innovate — and to always do and be better.” 

Gallarelli added that this accolade was a testament to the commitment of everyone across SA, Africa and the global collective to this pursuit — including clients. 

“We are incredibly grateful to our clients for entrusting us with their brands. Without their continued partnership and their belief in ‘Disruption’, none of the work we do would be possible.” 

Looking to ‘Disrupt’? Find TBWA\ SA at www.tbwa.co.za and on LinkedIn, Twitter or Instagram

This article was paid for by TBWA\ SA.


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